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YASMIN                                  MATOS
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CREATIVE LEADER & SENIOR ART DIRECTOR

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Refined craft and a keen eye for detail.

1.

CREATIVE LEADERSHIP IN VISUAL NARRATIVES

I develop strategic visual narratives that turn ideas into culture-defining campaigns. With a solid background in creative leadership, I lead multidisciplinary teams to deliver work where strategy meets creativity. 

2.

Culture-Driven Digital Campaign

Passionate about the intersection of innovation, aesthetics, and emerging technologies, I bring expertise in large-scale digital projects, PR, and influencer activations, with experience in high-intensity, fast-paced environments.

3.

AI-Driven Image Creation & Prompt Crafting

With a background in fashion, lifestyle, and tech—and international work experience—I’ve been working with AI image-generation tools over time, exploring platforms and pushing creative boundaries. As a prompt architect and visual AI artist, I aim to get the most out of each tool with originality and intention.

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WAYS                                                                                            OF      WORKING

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A glimpse into the brands and campaigns I've led.

Tap any section to view the full archive.

SELECTED WORKS

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BEAUTY, LIFESTYLE & CULTURE

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MADE WITH AI

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STRATEGY + powerful visual narratives

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NSPA Cereja Rouge

More than self-care—activating sensuality with #MoodSexyCherry

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THE POETRY OF PHYSICS

It’s obvious that I love literature and poetry—I work in communication, after all. But what really fascinates me is where poetry meets science. My favorite author, physicist Carlo Rovelli, writes about the cosmos with the same beauty as a poet. I’m deeply passionate about astrophysics, relativity, and the vast mysteries of the universe, always looking at them through both a scientific and artistic lens.

Science Museum Space Exploration

Copenhagen: A City That Thinks in Design

Copenhagen isn’t just a city I lived in or where I founded a startup—it’s my favorite place in the world. Beyond its cultural and social aspects, what truly inspires me is how design is seamlessly woven into everyday life. Danish architecture and design thinking, from Bjarke Ingels to large-scale artists like Olafur Eliasson, constantly shape how I see creativity and innovation.

Aerial View of the Circle Bridge

Futures That Put People First

I love thinking ahead, spotting emerging behaviors, and envisioning what’s next. Futurism, for me, isn’t just about technology—it’s about people. I’m always studying how innovation can create better, more sustainable futures, keeping human experience at the center of every solution. Even when my work isn’t explicitly about the future, my curiosity is always there, shaping new ideas.

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3 Things You Won't Find in My Resume

YASMIN MATOS

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© 2025 by Yasmin Matos

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